100% natural
Wool is naturally and ethically sourced from sheep, who grow it for warmth.
100% renewable
Just like human hair, sheep wool continues to grow indefinitely through the animal’s life. Each year sheep are sheered to help maintain their welfare – keeping them cool in the summer and warm in the winter, and preventing disease.
Planet-friendly
As a natural, renewable, biodegradable material, wool does not add to unrenewable materials that end up in landfills or pollute the ocean.
Biodegradable
When left for only a matter of months, wool naturally breaks down into soil, adding vital nutrients back into the earth.
Temperature regulating
Just like for the sheep that grow it, wool is a natural insulator that helps to regulate temperature – keeping you cool in the summer and warm in the winter.
Durable and strong
Wool is a naturally strong fibre that can be bent up to 20,000 times before breaking. This means that wool materials can last a lifetime without degrading in quality.
Hypoallergenic and antibacterial
Wool naturally filters VOCs and reduces dust particles in the air, making it a great option for people who suffer with allergies or asthma.
Naturally breathable
Reducing unpleasant odours, wool provides comfort in all areas.
Bounces Back
Wool’s natural crimp means that it stretches, resists wrinkles, recovers its shape and drapes beautifully.
Absorbs moisture
Wool can absorb 30% of its weight in moisture before feeling damp
Flame resistant
Wool has a naturally very high ignition temperature between 570-600° other fibres ignite between 200-300°
There are different types of wool from sheep
These can be made into many products due to softness, fibre thickness, length and resilience
Shaun Loves Wool - In Partnership With The Campaign For Wool
Wool’s many natural benefits and performance attributes in wool flooring are being highlighted to consumers as Shaun the Sheep becomes an ‘ambaaa-ssador’ to the Campaign for Wool and British Wool, marking the start of a special 3-year consumer awareness campaign, drawing special attention to the plethora of wool’s natural performance benefits alongside the safety aspects of wool flooring, and wool’s inherent ability to repel stains and clean easily without the need for harsh chemicals.
Promoting his messages of ‘Shaun Loves Wool’ and ‘The Perfect Carpet for Ewe’, this world-renowned, loveable sheep brings together the core values of the character’s creators, Aardman and the studio’s Shaun the Sheep of ‘One Farm’ initiative.
The campaign is supported by leading wool flooring manufacturers and highlights the many benefits of wool carpets for today’s modern home and lifestyles. As a naturally sustainable material, wool not only supports eco-friendly living but also offers a range of practical and aesthetic advantages that make it an ideal flooring choice.
One of the standout features of wool is its natural ability to promote a healthier living environment. Wool carpets are an excellent option for those with allergies, as the fibres help trap dust and allergens, preventing them from circulating in the air. This makes wool an especially appealing choice for households looking to improve indoor air quality.
Wool carpets are also known for being incredibly easy to clean. Thanks to wool’s natural resistance to dirt and stains, regular maintenance is simple, and the carpets maintain their fresh appearance with minimal effort. Moreover, wool’s durable nature means that these carpets look better for longer, retaining their beauty even in high-traffic areas, making them a long-lasting investment for any home.
View our full range of wool carpets here.